Don’t short-change marketing! With greater emphasis on digital and the availability of capabilities to track customer interest at all steps of the acquisition journey, marketing is an investment that pays.
Left Behind in Agile Transformation: Your Architecture Practice
If you are transforming your organization to agile delivery, you may be overlooking a secret weapon – your architects. This should be a concern for any executive in the midst of such a transformation, as the successful result will be an agile business, not just agile delivery.