Profile
Amita is a product builder and leader with deep experience turning ambitious ideas into scaled consumer financial products. She has worked across financial institutions and consumer services organizations, leading products from first principles through to millions of users.
Her experience spans the breadth of consumer financial services — from scaling Zelle into the number one P2P payment network by transaction volume at Wells Fargo, to building industry-specific solutions from scratch, to standalone mobile banking for underbanked consumers.
At Experian Consumer Services, she ran a multi-product financial health portfolio covering credit-building, debt management, and savings — launching new products, growing engagement across a base of millions, and consistently connecting consumer value to business outcomes.
She is known for bringing clarity to complex problems and the conviction to see things through.
Professional Background
Amita has held senior product leadership roles at Wells Fargo, First Republic Bank, and Experian Consumer Services, building the strategic and operational instincts that come from doing the work inside large, complex financial institutions.
Education
Amita holds a MBA, UC Davis. Masters in International Business, Indian Institute of Foreign Trade, New Delhi, a BS in Physics, University of Delhi and a Transformative Financial Services & Strategies, Wharton Executive Education.
Furthermore
Amita writes poetry and personal prose and recently launched a Substack. She is a member of Women Defining AI, a devoted yogi, a dog lover, and volunteers at food banks in the Oakland community she calls home.