Erin Catalina

Digital & Brand Strategist
Erin Catalina 2023


Erin has more than 15 years of progressive experience in digital marketing, combining brand strategy and both analytical and technical skills to drive measurable business results for a variety of Fortune 500 Retail, CPG, and B2B companies.

Professional Background

Over her career, Erin has served as a Director of Digital at Alcoa, GNC, and Heinz, covering a combination of digital marketing, social media, creative services, and communications roles. At Alcoa/Arconic, for example, Erin drove the branding transformation during the company’s separation into two, including developing and implementing two distinct brand identities globally across all digital, printed, and on-premises communication platforms, all in a year’s time. She has worked with these companies to transform their digital organizations, from strategy to implementation, across people, processes, and tools necessary to improve efficiency and effectiveness.


Erin holds an MBA from the University of Texas, and a B.B.A from the University of Notre Dame.


Having survived 2020 with two young daughters, Erin has endeavored to carve out time to pursue something apparently referred to by others as “hobbies.” On her list is sharpening her German and improving her backhand returns on the court.

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