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Consultants & Advisors

George Ashkar

Digital Strategy Leader

Profile

George is a leader in digital strategy, transformation, and AI-driven personalization. He specializes in helping businesses find clarity when their digital and personalization efforts feel disconnected, deprioritized, or unclear. George excels at creating actionable roadmaps that bridge the gap between engineering and business strategy, enabling organizations to accelerate decision-making and drive measurable growth. His expertise lies in embedding AI-powered insights directly into business processes, allowing companies to build more customer-centric strategies that deliver results quickly and effectively.

Professional Background

Prior, George spent almost 20 years at American Express, where he led several high-impact products and platforms. Most notably, he spearheaded the AI-powered Personalization Platform, which resulted in a measurable increase in customer engagement, and generated over $2.5 billion in incremental annual revenue by transforming the company’s digital experiences. He also led the Communications and Chat platforms, significantly enhancing the customer experience. George played a key role in driving cross-functional collaboration at Amex, ensuring alignment between product, engineering, data science, and business units to deliver high-impact results. His experience in AI-driven transformation, personalization, and digital strategy makes him well-suited to support clients in the Further Advisory Network.

Education

George holds a Master of Engineering in Industrial Engineering from the University of Central Florida and a Bachelor of Engineering in Electrical Engineering from the American University of Beirut.

Furthermore

George lives in Miami with his wife and two young children, enjoying the vibrant South Florida lifestyle. In his free time, he enjoys cycling and cooking. He is also passionate about exploring the diverse culinary scene in Miami and enjoys spending time with his family outdoors.

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