Further Advisory has been acquired by Tredence. Read more here.

Consultants & Advisors

Gina Principato

Go-To-Market Leader

Profile

Gina is a forward-thinking strategic leader with 15+ years of progressive success building and leading customer-oriented teams, driving strategy, business planning and financial management across go-to-market functions in the financial services and fintech industries. She has held leadership roles in both large enterprises and mid-sized, PE-backed fintechs, with expertise in strategic sales, account management, and operations. Her work sits at the intersection of strategy and GTM execution—designing growth strategies for new and existing customers, aligning teams around a shared vision, and driving measurable results through continuous iteration.

Professional Background

Prior, Gina served as SVP of Strategic Sales at Corcentric, a B2B accounts payable, accounts receivable, and payments technology and services company. There, she led a team focused on protecting and growing the company’s most valuable fintech accounts, while also driving cross-sell efforts across other customer segments. Prior to that, she led the direct sales platform at Marlin Capital, an SMB fintech lender, through a period of significant transformation. She has also held go-to-market leadership roles at Vanguard and American Express.

Education

Gina holds an MBA from The Wharton School, University of Pennsylvania, and a BA in English from Boston University.

Furthermore

Gina is an avid pickleball and tennis player. She treks to NYC annually to attend the US Open, and was fortunate enough to attend all four Grand Slams in 2012. She also devours non-fiction across a variety of topics, from current cultural and political movements, to economics, to parenting.

Sign up for our Insights newsletter

Shopping Basket