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Leadership

Jeff Catalina

Partner & Senior Vice President

Profile

Jeff is a senior advisory executive with over 25 years of experience helping organizations translate strategy into measurable outcomes. As Global Advisory Lead for Tredence, he partners with executive teams across industries to shape and deliver complex, enterprise-scale initiatives spanning growth strategy, operating-model design, and technology-enabled transformation.

Jeff is known for bringing rigor and practicality to his work – combining market insight, data-driven decision-making, and disciplined execution to help clients realize value, not just define it. He has led some of the most critical programs at the intersection of go-to-market strategy, product innovation, and digital platforms, with a consistent focus on aligning people, process, and technology to deliver sustained impact.

Jeff also brings deep expertise in Financial Services, with extensive experience across B2B payments, consumer payments, and merchant ecosystems. He has advised banks, payments networks, and technology providers on growth strategy, platform modernization, and operating-model transformation, helping organizations navigate regulatory complexity while scaling products, partnerships, and revenue with confidence.

Professional Background

Prior, Jeff was a partner at PricewaterhouseCoopers and Diamond Management and Technology Consultants, where among other roles he helped lead the Payments practice. He began his career with Andersen Consulting focused on web and interactive media development.

Education

Jeff holds an MBA and a B.S. in Physics from the University of Notre Dame.

Furthermore

Jeff took a break from consulting to open two restaurants in his adopted hometown of Pittsburgh. And he is an aspiring banjo player, much to the annoyance of his two young daughters.

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