Profile
Joanna is a go-to-market and revenue growth leader with over 20 years of experience across financial services, B2B SaaS, and fintech. She partners with clients to accelerate growth, optimize commercial performance, and align product, sales, and customer success. Her expertise spans product commercialization, sales transformation, and customer success design—equipping organizations to scale with consistency and impact.
Professional Background
Joanna has held senior leadership roles at Visa and American Express, where she led global initiatives in revenue optimization, go-to-market acceleration, sales efficiency, and customer success transformation. At Visa, she delivered 86% YOY growth by redesigning monetization models and strengthening cross-functional execution across product, sales, and services. At American Express, she launched and scaled the B2B Payments and Working Capital business across Central Europe, growing it into a multimillion-dollar revenue driver. Joanna also advises early-stage startups as a seed investor and commercial strategist.
Education
Joanna studied Business Administration in Frankfurt, Germany, and is trilingual in English, Greek and German.
Furthermore
Joanna provides a global perspective to her work, shaped by years of living and working across Europe and the U.S. She enjoys working across cultures and teams, and brings curiosity, empathy, and strategic clarity to every client engagement.