Profile
Jose Baptista is an entrepreneurial leader and strategic advisor with over 20 years of expertise in business growth, marketing, and digital innovation across the Consumer, Banking, and Tech/Media sectors. Trusted by leading brands like Google, AMEX, Coca-Cola, and JPM Chase, he has a proven track record of generating over $2.8 billion in value and growth for his clients. As the former CEO and Co-Founder of a venture-backed startup that was successfully acquired, Jose combines startup mindset and agility with corporate acumen to enable meaningful growth and business transformation. Jose’s career is characterized by his ability to lead diverse teams, drive innovation, and deliver impactful results at the intersection of technology, marketing, and strategic business development.
Professional Background
Prior to Further, Jose was a Director at PwC/Booz Strategy& Consulting, where he led groundbreaking initiatives in customer experience and digital transformation for Fortune 500 companies. His work at PwC included significant contributions to digital transformation strategies for major technology and retail brands, enhancing their customer experience and operational execution. As Director of Business Strategy at Huge, Jose was instrumental in developing and launching over 40 digital products and marketing experiences for leading brands. In addition to his corporate roles, Jose co-founded a venture-backed startup aimed at reducing food waste through a dynamic e-commerce platform. As CEO, he led the startup to over $100MM in trading value, doubling its user base every six months and expanding its reach across four continents.
Education
Jose Baptista holds a Master of Business Administration from New York University’s Stern School of Business and a Bachelor of Arts in Business from Universidad de Costa Rica. Additionally, Jose is a certified Lean Six Sigma Master Black Belt.
Furthermore
Jose is fluent in English, Spanish, and Portuguese, and he’s had some success in international markets as a recording musician since the age of 13. Jose strives to bring the concepts of rhythm, practice, and soul into his work.