Profile
Kara has over 20 years of experience in credit card marketing at Citi and American Express. Her expertise in Martech, AI/RPA, automation, and innovation enable her to transform and optimize content management and deployment processes across all marketing channels, resulting in personalized and dynamic customer experiences. She excels at collaborating with cross-functional stakeholders to implement platforms and tools that enhance performance, scalability, and agility. Known as one who will “get it done no matter what,” she’s been selected several times to successfully launch complex initiatives.
Professional Background
Kara began her career in direct mail production where her curiosity in audience management, creative development and workflow platforms set her up for success in expanding her expertise beyond print and mail. She has earned three top-performance awards recognizing her ability to drive results as a strategic thought leader while rolling her sleeves up to understand details, often in disciplines with no direct experience.
Education
Kara holds a BA in Communications with concentrations in English and Psychology from Villanova University.
Furthermore
Kara considers herself a poster child for scuba diving, touting that if she can do it, anyone can! After years of fear of being underwater, claustrophobia, and sea sickness, she received her open-water certification in 2010. Of her many dives, most notable have been at night seeing phosphorescence, and playing with dolphins and stingrays in the wild.