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Consultants & Advisors

Rohena Edwards

Strategic Partnerships & Marketing Leader

Profile

Rohena is an accomplished financial services executive with over 25 years of expertise in the financial services and payments industry, specializing in private-label, co-branded, and general-purpose credit cards. She brings deep knowledge in partner relationship management, product and payment strategy, marketing, and compliance. Known for her strategic mindset and collaborative leadership, Rohena has a passion for building meaningful client relationships, leading complex negotiations, and delivering high-impact results through strategic partnerships.

Professional Background

In her recent role as VP of Payment Networks and Strategic Partnerships at Synchrony, Rohena drove strategic growth by leveraging her banking and payments expertise to deliver high-impact solutions. She led negotiations for major network deals, including one that generated millions in revenue and a 630% increase over the prior contract. She previously led compliance and regulatory risk management for retail card brands, creating scalable frameworks that boosted efficiency and supported successful product launches. Earlier, as marketing lead for top retail credit card programs, she drove data-driven strategies that delivered strong ROI, response rates over 5%, and double-digit portfolio penetration.

Education

Rohena has an BA from Stony Brook University and an MBA from Adelphi University.

Furthermore

Rohena likes writing and storytelling. She is currently working on writing her first autobiographical fiction novel. In her spare time, Rohena enjoys running, exercising, visiting new eateries and traveling.

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