Due to increasing demand for supplier payments, a major payments processor was in “react mode” and unable to create a sustainable strategy to support the increased demand.
A strategic project was initiated to deliver a playbook that will guide the company on how to increase market penetration and payment volumes in the top two supplier verticals of the business.
Further Advisory performed a 7-week project researching, analyzing, and profiling two key supplier verticals, and then produced a playbook with strategic recommendations to unlock value for the organization. We conducted a competitive landscape assessment to understand the opportunities in the market. We overlayed it with a series of Voice of the Customer interviews and internal performance reports before identifying the quick priority target areas for the Market Growth Playbook.
- Crafted a vertical strategy playbook with a set of priorities, factoring in portfolio, marketplace, and Voice of the Customer analysis.
- Offered recommendations to unlock value and increase market share, including recommendations on the greatest opportunity areas the client should focus on.
- Synthesized insights from existing supplier data sets, voice-of-the-customer analysis, and voice-of-the-industry research, to identify 33 growth opportunities.
- Prioritized “Game Changer” opportunities to increase business volume among B2B suppliers, including profiles of specific target companies to acquire or partner with.