Further Advisory has been acquired by Tredence. Read more here.
Further Advisory has been acquired by Tredence. Read more here.
Pragmatic advice and insights from Further’s experts on subjects most relevant to modern business and technology leaders
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.
ChatGPT will revolutionize the way we market products and services – but it’s not going to take over (yet). Here’s how to put it to good use, and why it’s no substitute for good old-fashioned human creativity.
Sometimes the infrastructure and technology you create to solve a problem can be short-lived… and that’s not always a bad thing.
We make aspirational goals all the time, whether in our profession or in our personal lives. We may not always achieve them, but setting lofty objectives makes for a much more rewarding journey.
It’s not hard to find people who talk about the criticality and importance of customer experience. And they’re not wrong! But there are occasions when the best customer experience is actually none at all.
For FIs, the discipline around “Knowing Your Customer” is critical. Single mistakes can have very large implications. We’ve observed several trends for evolving and maturing their KYC practice… and keeping up with the competition.
If there’s anything science fiction movies have taught us, it’s to stay one step ahead of the robots. So how do you help ensure your company’s AI experience is less SkyNet and more WALL-E?
Don’t short-change marketing! With greater emphasis on digital and the availability of capabilities to track customer interest at all steps of the acquisition journey, marketing is an investment that pays.
Will the regulators ever be able to keep pace with AI innovation? It will likely always be a struggle, so perhaps the better answer is not in new laws, but new principles for artificial intelligence.
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.
ChatGPT will revolutionize the way we market products and services – but it’s not going to take over (yet). Here’s how to put it to good use, and why it’s no substitute for good old-fashioned human creativity.
Sometimes the infrastructure and technology you create to solve a problem can be short-lived… and that’s not always a bad thing.
We make aspirational goals all the time, whether in our profession or in our personal lives. We may not always achieve them, but setting lofty objectives makes for a much more rewarding journey.
It’s not hard to find people who talk about the criticality and importance of customer experience. And they’re not wrong! But there are occasions when the best customer experience is actually none at all.
For FIs, the discipline around “Knowing Your Customer” is critical. Single mistakes can have very large implications. We’ve observed several trends for evolving and maturing their KYC practice… and keeping up with the competition.
If there’s anything science fiction movies have taught us, it’s to stay one step ahead of the robots. So how do you help ensure your company’s AI experience is less SkyNet and more WALL-E?
Don’t short-change marketing! With greater emphasis on digital and the availability of capabilities to track customer interest at all steps of the acquisition journey, marketing is an investment that pays.
Will the regulators ever be able to keep pace with AI innovation? It will likely always be a struggle, so perhaps the better answer is not in new laws, but new principles for artificial intelligence.