
2025 B2B Marketing Trends: Being Human Matters More in the Age of AI
2025 will be a year of connections, community, and leveraging technology to make them more meaningful.
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Pragmatic advice and insights from Further’s experts on subjects most relevant to modern business and technology leaders
2025 will be a year of connections, community, and leveraging technology to make them more meaningful.
The rise of AI-powered insights has companies eager to commercialize and monetize their data. But, without a solid data foundation to ensure quality inputs, data insights may fall short of expectations.
We’ve never been more awash in data, or better equipped to use it. So with all of these tools and insights to guide our decisions, how do we still so often get it wrong?
The rise of Generative AI (Gen AI) has captivated the world, with companies eager to adopt it. But in the rush to capitalize on this shiny new trend, are they overlooking the enduring value of Traditional AI?
Good leaders, bad leaders, ethics, authority – leadership lessons abound in one of the most famous films of all time. But its best lesson might also be its most subtle.
When you find a formula that works, it can become tempting to write it in stone. Here’s why it might be time to dust off your best practices, and how to ensure they evolve with the times.
Uncertainty is… uncomfortable. We like to know where we’re going and how we’ll get there. But sometimes, the detours lead to the biggest discoveries.
A satisfied customer is the gift that keeps on giving. But who is really your customer? Are you sure? It may be time to look beyond your end users (and your product). Here’s how to do it, and why it’s so worthwhile.
Even the most visionary companies can fall prey to strategic blind spots. An updated technology strategy can provide clarity. Is it time to revisit yours?
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.
2025 will be a year of connections, community, and leveraging technology to make them more meaningful.
The rise of AI-powered insights has companies eager to commercialize and monetize their data. But, without a solid data foundation to ensure quality inputs, data insights may fall short of expectations.
We’ve never been more awash in data, or better equipped to use it. So with all of these tools and insights to guide our decisions, how do we still so often get it wrong?
The rise of Generative AI (Gen AI) has captivated the world, with companies eager to adopt it. But in the rush to capitalize on this shiny new trend, are they overlooking the enduring value of Traditional AI?
Good leaders, bad leaders, ethics, authority – leadership lessons abound in one of the most famous films of all time. But its best lesson might also be its most subtle.
When you find a formula that works, it can become tempting to write it in stone. Here’s why it might be time to dust off your best practices, and how to ensure they evolve with the times.
Uncertainty is… uncomfortable. We like to know where we’re going and how we’ll get there. But sometimes, the detours lead to the biggest discoveries.
A satisfied customer is the gift that keeps on giving. But who is really your customer? Are you sure? It may be time to look beyond your end users (and your product). Here’s how to do it, and why it’s so worthwhile.
Even the most visionary companies can fall prey to strategic blind spots. An updated technology strategy can provide clarity. Is it time to revisit yours?
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.