The Journey Toward Instant Payments in the U.S.
Sherry Seetram
May 20, 2024
Five takeaways from a recent Nacha conference showcasing the future of instant payments
Posts in category: Go-to-Market
Go-to-Market Insights
Pragmatic advice and insights from Further’s experts on subjects most relevant to modern business and technology leaders
Best Practices: Reliable or Relics?
Maria Lilly
May 7, 2024
When you find a formula that works, it can become tempting to write it in stone. Here’s why it might be time to dust off your best practices, and how to ensure they evolve with the times.
Revenue Enablement is the New Sales Enablement
Mark Vovsi
January 17, 2024
Successful companies recognize that the role of Sales Enablement needs to extend beyond just enabling the sale, instead continuing to partner with Product, Sales, and Customer Success teams to create more value to the customer… and revenue to the business.
Your Most Important Customer Is the One You May Not See (Yet)
Erin Catalina
December 20, 2023
A satisfied customer is the gift that keeps on giving. But who is really your customer? Are you sure? It may be time to look beyond your end users (and your product). Here’s how to do it, and why it’s so worthwhile.
Will you Raise a Glass to Embedded Banking?
Paul Imm
September 12, 2023
You don’t have to be a bank to offer banking services anymore. The rise of embedded banking means new opportunities – and new risks – for those companies considering how to best take advantage.
The Ultimate Go-to-Market Challenge
Gavin Wassung
August 8, 2023
A new father-to-be offers perspective on the intersection of parenting and business, pointing out that many of the lessons learned from transforming from a person into a parent also apply to a successful go-to-market strategy.
Customer Personas: How to Activate for Success and Avoid Pitfalls
Sean Gilligan
May 9, 2023
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.
The Next Battle for Your Digital Wallet
David True
March 6, 2023
A group of large banks is launching a new digital wallet. Can they break through and compete with already entrenched technology?
Looking Back on 22 Years in Marketing
Maria Lilly
November 29, 2022
Marketing continues to rapidly evolve. After offering consulting services and thought leadership in the field of marketing for more than two decades, what lessons have been learned? Here are three that will undoubtedly stand the test of time.
Venmo, Amazon, and the Future of Interchange
David True
November 3, 2022
With Amazon and Venmo announcing a partnership to offer Venmo as a payment option for purchases, what does this mean for interchange and card payments more broadly?
The Journey Toward Instant Payments in the U.S.
Sherry Seetram
May 20, 2024
Five takeaways from a recent Nacha conference showcasing the future of instant payments
Best Practices: Reliable or Relics?
Maria Lilly
May 7, 2024
When you find a formula that works, it can become tempting to write it in stone. Here’s why it might be time to dust off your best practices, and how to ensure they evolve with the times.
Revenue Enablement is the New Sales Enablement
Mark Vovsi
January 17, 2024
Successful companies recognize that the role of Sales Enablement needs to extend beyond just enabling the sale, instead continuing to partner with Product, Sales, and Customer Success teams to create more value to the customer… and revenue to the business.
Your Most Important Customer Is the One You May Not See (Yet)
Erin Catalina
December 20, 2023
A satisfied customer is the gift that keeps on giving. But who is really your customer? Are you sure? It may be time to look beyond your end users (and your product). Here’s how to do it, and why it’s so worthwhile.
Will you Raise a Glass to Embedded Banking?
Paul Imm
September 12, 2023
You don’t have to be a bank to offer banking services anymore. The rise of embedded banking means new opportunities – and new risks – for those companies considering how to best take advantage.
The Ultimate Go-to-Market Challenge
Gavin Wassung
August 8, 2023
A new father-to-be offers perspective on the intersection of parenting and business, pointing out that many of the lessons learned from transforming from a person into a parent also apply to a successful go-to-market strategy.
Customer Personas: How to Activate for Success and Avoid Pitfalls
Sean Gilligan
May 9, 2023
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.
The Next Battle for Your Digital Wallet
David True
March 6, 2023
A group of large banks is launching a new digital wallet. Can they break through and compete with already entrenched technology?
Looking Back on 22 Years in Marketing
Maria Lilly
November 29, 2022
Marketing continues to rapidly evolve. After offering consulting services and thought leadership in the field of marketing for more than two decades, what lessons have been learned? Here are three that will undoubtedly stand the test of time.
Venmo, Amazon, and the Future of Interchange
David True
November 3, 2022
With Amazon and Venmo announcing a partnership to offer Venmo as a payment option for purchases, what does this mean for interchange and card payments more broadly?