Pragmatic advice and insights from Further’s experts on subjects most relevant to modern business and technology leaders
A satisfied customer is the gift that keeps on giving. But who is really your customer? Are you sure? It may be time to look beyond your end users (and your product). Here’s how to do it, and why it’s so worthwhile.
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.
ChatGPT will revolutionize the way we market products and services – but it’s not going to take over (yet). Here’s how to put it to good use, and why it’s no substitute for good old-fashioned human creativity.
Marketing continues to rapidly evolve. After offering consulting services and thought leadership in the field of marketing for more than two decades, what lessons have been learned? Here are three that will undoubtedly stand the test of time.
Don’t short-change marketing! With greater emphasis on digital and the availability of capabilities to track customer interest at all steps of the acquisition journey, marketing is an investment that pays.
A satisfied customer is the gift that keeps on giving. But who is really your customer? Are you sure? It may be time to look beyond your end users (and your product). Here’s how to do it, and why it’s so worthwhile.
Customer Personas are extremely valuable tools worth your organization’s investment – when they’re wielded correctly. Without stakeholder understanding, a good persona can morph into an organizational albatross or gather dust on the shelf.
ChatGPT will revolutionize the way we market products and services – but it’s not going to take over (yet). Here’s how to put it to good use, and why it’s no substitute for good old-fashioned human creativity.
Marketing continues to rapidly evolve. After offering consulting services and thought leadership in the field of marketing for more than two decades, what lessons have been learned? Here are three that will undoubtedly stand the test of time.
Don’t short-change marketing! With greater emphasis on digital and the availability of capabilities to track customer interest at all steps of the acquisition journey, marketing is an investment that pays.
